Fashion fiction.

Jonathan Tschaikowski created the fictional fashion label TSCHAIKOWSKI for his Master of Arts degree at the University of the Arts Bremen.

The show:

The final presentation was a fashion happening, which was shown in a former cold store of an abandoned factory.

The sound:

The track FEEL YOURSELF was produced exclusively for the fashion show and worked like a DJ set. It accompanied the fashion collection throughout the show.

Produced by Luca Diebold, written and performed by Hanna Milo and Malik Ackah-Mensah.
Musical support on site Jashy, DJ Simon and Sahra4K.

The campaign:

All four campaign images were realised by the following artists without any specifications - they were only asked to adhere to the format and use the TSCHAIKOWSKI logo.

Contributing artists from top to bottom:

FALK HELMBOLD, Lara Rau, Chulgyun Yoo, Hyunjin Lee and Jeonglim Baek, MADITA & MAIKEL LUCA and KIM HEINTZEN

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by ANDI MEIER